The most interesting thing about the sunglasses is the idea of 'cutting the crap' to offer customers with good prices and stylish designs. I rather have a few pairs of different styles and colours rather than having one that I have to wear (end up always picking something black) for a long time. Also I find the store concepts really cool. Each boutique has a different make and decor so it is actually quite fun to have a look at all their different stores. My favourite is probably the one at Westfield CBD. Hmm, or maybe their first one in Paddington on William St. Actually I can't decide because they're all so different and cool in their own way. Looking at specs is a whole new experience.
Each pair starts from $95 and all their sunglasses are all polarised. I learnt something that day: if you place two sunglasses lenses behind each other and turn 90-degrees, and they turn opaque then they're polarised. Actually I noticed the same when I turned my phone sideways. Oh yeah, each pair comes with a 'Certificate of Awesomeness'.