Sunday 21 August 2016

The Weekend Edit


Fred Perry x Raf Simons / Block Tipped Polo Shirt
Armani Collezioni / Chambray Bomber Jacket
McQ Alexander McQueen / Cuffed Chino Trousers
Dolce and Gabbana / London Low Trainers
ESTIME / 8to6 Nylon Backpack

Friday 12 August 2016

Masterclass | Burberry (Christopher Bailey)

'Masterclass' is the ultimate synthesis of creativity, leadership and entrepreneurship in fashion. These designers have transformed houses under their direction and thereby produced amazing results in products, branding and success.


Mr Christopher Bailey is a powerhouse in branding in his revolutionary approach to Burberry. Burberry has been revamped in the latter part of the 2000s to the iconic British luxury it represents today. Under his direction, the house relinquished negative associations garnered from the mid 2000s and began targeting a new group of consumers - those in their 20s with an attractive amount of upcoming disposable income. To do so, Burberry had to look back at what brought its iconic trench coat to the fashion hall of fame - and it was to bring trenches to popular celebrities and models. Modern, trendy and iconic faces of fashion like Cara Delevigne and Eddie Redmayne helped update this house and bring it to terms with its new target market.

Sunday 7 August 2016

New In | July 2016 (Burberry Brit, Church's, Vivienne Westwood & Saint Laurent)

Every year around this time I go crazy with my buying and I often justify it because it's sale time but I still spend way too much :( Haha but it's cool I've become much wiser with my spending in that I'm buying things that I can see myself loving years to come - or so I tell myself. However, sometimes I am very tempted by very seasonal pieces - by their innovative flavour and how they captivate my imagination.



Anyway, here are just some the the things that I got in the June/July hump-month shopping.