Masterclass | Burberry (Christopher Bailey)

'Masterclass' is the ultimate synthesis of creativity, leadership and entrepreneurship in fashion. These designers have transformed houses under their direction and thereby produced amazing results in products, branding and success.

Mr Christopher Bailey is a powerhouse in branding in his revolutionary approach to Burberry. Burberry has been revamped in the latter part of the 2000s to the iconic British luxury it represents today. Under his direction, the house relinquished negative associations garnered from the mid 2000s and began targeting a new group of consumers - those in their 20s with an attractive amount of upcoming disposable income. To do so, Burberry had to look back at what brought its iconic trench coat to the fashion hall of fame - and it was to bring trenches to popular celebrities and models. Modern, trendy and iconic faces of fashion like Cara Delevigne and Eddie Redmayne helped update this house and bring it to terms with its new target market.

LCM | Trends and Highlights - SS16 Menswear Review (Part I - Coach, Agi and Sam, Alexander McQueen, Dunhill, Lou Dalton, Oliver Spencer, Gieves and Hawkes, Xander Zhou, Burberry Prorsum)

Yes, it’s that time again. The first of the four biggest and most influential shows in SS16 of menswear - London Collections: Men kicks us off the busiest week (month) of the calendar. But of course, behind the scenes and at the designing table, busy-ness is every day.

Part I: Coach, Agi and Sam, Alexander McQueen, Dunhill, Lou Dalton, Oliver Spencer, Gieves and Hawkes, Xander Zhou, Burberry Prorsum

Part II: House of Holland, Hardy Amies, Casely-Hayford, Christopher Kane, Topman Design, YMC, J W Anderson, Belstaff, Baartman and Siegel, Tiger of Sweden

LCM | Trends and Highlights - SS15 Menswear Review (Burberry Prorsum, Jonathan Saunders, DKNY, Christopher Kane, Hackett, Moschino and Tiger of Sweden)

Starting with London, the Mens Collection of Spring Summer 2015 paved way for an electric and powerful burst of colour. Summer is a great time for out of the box innovation because styles can be a little more daring, colourful and fresh. Great shows from Burberry Prorsum, Jonathan Saunders, DKNY, Christopher Kane, Hackett, Moschino and Tiger of Sweden showed that this season's trendiest pieces are of denim, bright colours (yellow) and sneakers.

LCM | THE Silk Scarves - Burberry Prorsum FW14 Review

Such strong and unstructured looks from Burberry Prorsum is so perfect for LCM AW14. Autumn is the time when trees shed and it seems that the runway is doing the same while remaining warm. Oversized and unstructured pieces draped over and under create such an interesting look. The models were like flags for Burberry Prorsum. Victory of menswear at the London Collections: Men.