Thursday, 29 June 2017

Best of Gosha Rubchinskiy Menswear SS18

His name has been rising and Gosha Rubchinskiy's aesthetic is an abrasive kind of beauty. Given the football-heavy influence of this collection, it's easy to imagine how a collaboration with Burberry will go - and although we wouldn't dare to think that this would actually happen, it did. 

Gosha Rubchinskiy brought back the 'Burberry football lad' as a nod to the brand's past. At a time of other highly successful collaborations like Balmain for H&M and Louis Vuitton x Supreme where these produced collector-worthy pieces, this collaboration has some competition. Traumatic or fashion? The industry craves this sort of raw appeal but to the sartorial consumer, this was a big risk. 


I do cringe at this collaboration because I love Burberry and how sophisticated the pieces are. I really do think that Burberry Prorsum was one of the best times for the brand. 

I will say though, that my absolute favourite piece of the SS18 menswear season at London Fashion Week is the two-tone trench coat from this collection.


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