Thursday 14 September 2017

Chanel 'Gabrielle' Launch × Thirty-Second David Jones Spring Flower Show


In welcoming spring, David Jones Sydney held their annual flower show on the last week of August. The exclusive card-member only preview of the gorgeous arrangement of fresh flowers doubled as the launch of a new Chanel fragrance for women, Gabrielle. The ground floor of Sydney's Elizabeth Street store was in bloom thanks to 10,000 hours of work and over 150,000 fresh flowers. 


Gabrielle by Chanel is about freedom and destiny. As Mademoiselle would say, "I decided who I wanted to be, and that is who I am". The House of Chanel has always been a symbol of freedom, desire and illusion. The fragrance captures the essence of an imagined flower of radiance. It is created with an extraction of the beautiful and signature flower of Jasmine by Chanel along with Ylang-Ylang, Orange Blossom and Grasse Tuberose. A fitting launch in spring, Gabrielle is a sparkling floral scent which exudes confidence, sophistication and desire.


The event was impeccably presented with the most vibrant and sophisticated floral installations in store and in David Jones' iconic interactive windows. I can't wait for next year!



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