'Masterclass' is the ultimate synthesis of creativity, leadership and entrepreneurship in fashion. These designers have transformed houses under their direction and thereby produced amazing results in products, branding and success.
Mr Christopher Bailey is a powerhouse in branding in his revolutionary approach to Burberry. Burberry has been revamped in the latter part of the 2000s to the iconic British luxury it represents today. Under his direction, the house relinquished negative associations garnered from the mid 2000s and began targeting a new group of consumers - those in their 20s with an attractive amount of upcoming disposable income. To do so, Burberry had to look back at what brought its iconic trench coat to the fashion hall of fame - and it was to bring trenches to popular celebrities and models. Modern, trendy and iconic faces of fashion like Cara Delevigne and Eddie Redmayne helped update this house and bring it to terms with its new target market.