NYFW | The Latest Martian Fashion - Jeremy Scott SS14 Review

Jeremy Scott always holds the most memorable shows because he creates the most memorable and signature fashion. This collection in collaboration with Kenny Scharf at New York Fashion Week drew on influences from the 50s and Space Age culture. The youthful rebellion tied in with retro motifs created super hip dolls. It was awesome how there were corresponding designs between the guys and girls to make the collection very cohesive. Loud vintage is so much better and refreshing.

Print clash, retro TV test cards, lava lamps and even squeeze bottle ketchup showed off the vintage American culture. The cutting and structure of the pieces were also very retro, sticking closely to the theme. Hey, I want to go to Mars too. I love the way Jeremy Scott creates signature pieces season after season. His themes are always fresh, loud and memorable, but above all recognisable and marketable. This is branding like a pro.

Check out the runway photos here.