Print clash, retro TV test cards, lava lamps and even squeeze bottle ketchup showed off the vintage American culture. The cutting and structure of the pieces were also very retro, sticking closely to the theme. Hey, I want to go to Mars too. I love the way Jeremy Scott creates signature pieces season after season. His themes are always fresh, loud and memorable, but above all recognisable and marketable. This is branding like a pro.
Check out the runway photos here.
The show opened with TV test card prints which I really liked. They fit the retro theme well and colours suited Spring Summer. Bright, bold and attention grabbing was what it was about. The white mesh top worked well with the print as it kind of hid it but not really. The colours peeked through and the whole look was really interesting. Pink and plastic created a powerful look with the zippers. There were actually a lot of Earth animal prints like crocodile, leopard, zebras and python. All the colours used really popped even though they were a little muted to resemble low res TV output and prints were loud.
Sexy cut outs in the pieces were really good with the rebellious youth sub-culture. Dresses made out of TV test card prints were amazing and the mesh jacket and pencil skirt was chic and smart. The clutch in this print would be an excellent statement piece. The best look was probably the orange and green with 'Earth Sucks' on the top. The skirt was so cool with the ridges of a reptile along the side. Oh and the very American Diner-esque tomato sauce top and red cut out skirt was such an interesting look. The cropped tops and short fitted pencil skirts fit the theme really well.
Photos from Fashionising