Thursday, 11 April 2013


I was excited for Mercedes-Benz Fashion Week Australia for a long time, but I had little knowledge of the Australian fashion industry and didn't really know what to expect. Kudos to all designers and staff at the Fashion Week events. Sadly I missed a lot of big shows from other renowned Australian labels like Alex Perry and Camilla but Ginger & Smart was the first show I attended and it was quite outstanding. The whole show held together really well with the appropriate music and overall theming of geometry. The opening of the show was strong and very sophisticated. It was a great opening, I don't know what more to say about that.

Ginger & Smart are two Australian ladies whose designs are modern and chic, perfect for ready-to-wear. The cuttings are strategic to create form which reinforces the whole shapes theme of this line. 'Shapeshifter', was an excellent show that I got to watch and I will definitely be keeping an eye out for this line being a hit in the public. A shame they didn't have goodie bags even for the front row :(

I love finales

Shapes and the correct cutting were essential to the designs to create a very modern and chic look. The patterns also gave a strong Spring/Summer vibe to complement the theming. I think Australian fashion has a strength in ready-to-wear because it is done so well by other brands like Sass & Bide. Also, it complements the whole Australian culture, being really cool, casual and Smart.

I love geometry because shapes are such perfect and sharp things. I think maybe we are socially drawn to like shapes because we get accustomed to shapes in early stages of life. They're extremely visually appealing and give off a very chic and put together feel.

Five of my favourite looks.

The pattern of the middle dress reminds me of Perfume's DVD cover for their Triangle Tour.

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