Wednesday, 17 April 2013

MBFWA13 | hello ELLE

The finale. The end of fashion week. One of the most hectic but rewarding weeks. The ELLE show was worth getting excited over. The ELLE launch was full of celebrities at the red carpet and tonnes of other important people in the fashion and entertainment industry. The ELLE launch was a spectacular show that showcased some of the best outfits throughout the week and it was great not because only the best pieces were selected but also because I got to see the best pieces of the designers I missed out on.

The show had acrobatics, live music, huge LED screens all around The Runway with the best covers of ELLE magazine internationally and they all gave such an exciting and well produced atmosphere to the event. It was also very exciting during the actual show with the huge screens showcasing the outfits. The show was split into parts and in the latter part, the top of the catwalk was ripped off to reveal a gold glitter runway and the show from then on had a DJ. It was an excellent show - what a way to end Mercedes-Benz Fashion Week Australia and launch ELLE magazine.

The finale of the show was the highlight - with giant gold balloons of 'ELLE' placed along the catwalk and the models walked with such careful planning. It was a great way to end also with gold streamers and confetti.

images from

Some very notable outfits came from the usual suspects - Ellery, Alex Perry, Oroton and Alice McCall. Further, I enjoyed seeing AJE and By Johnny.

Until next year.

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